“GOOD IS THE ENEMY OF GREAT*”
I´m a professional food, product and packaging photographer based in Sweden. I have a BA Hons. degree from Central Saint Martins School of Art & Design in London, where I focused my studies on advertising and photography.
After graduation I spent nearly twenty years working as an award winning creative in the advertising industry, employed by some of the most creatively renowned and awarded agencies in the world.
I have worked with global as well as national and local clients.
Working in the highly competitive advertising industry in both the UK and Sweden, has given me knowledge, insights and experience on how to strengthen brands through strategy and creative thinking, as well as understanding every aspect of the production, from creative development, to protecting the fragile creative idea to delivery of final artwork.
In short, the work that me and my team produce help reinforce and boost brand values.
Please contact us below if you have any questions or would like to hang and work with us.
*Years ago my advertising tutor, Clive Challis at Central Saint Martins in London gave me some invaluable advice. He was a strong believer that good is the enemy of great and frequently reminded us:)
I still live by that piece of advice. To never give up on the idea and always try to improve on it.